Branded Consumer


May 3, 2016

“Mercato doesn’t just cut a check and say ‘here’s our money.’ They invest in the business not only financially, but they bring energy and ideas to help us think big.”
– John Wilson, CEO

Stance’s founders saw a category that had been ignored, taken for granted, and dismissed: socks. By breathing life into something that had been overlooked, Stance has ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand through a group called Punks & Poets. By underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries and has been named the official sock provider of both the NBA and MLB.

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