We are a growth-stage investment firm that fundamentally believes in:
We are ateam of investors, operators, and advocates that is ruthlessly committed to growth and helping founder’s solve today’s important problems by building better.
A few things you should know about us.
We don’t make bets, we make commitments. Our portfolio isn’t made up of hundreds of companies. By the nature of the word, better implies fewer. That’s why we look to partner with the exceptional founder who is interested in joining a cohort of peers where they are one of a kind, not one of hundreds. [better noun: that which is of a higher standard, a more excellent or effective type or quality]
We believe that better is built through partnerships, not playbooks. If building a great company was as easy as following a playbook, it’s safe to say we’d probably be out of a job. While we pride ourselves on being growth experts, we know that every founder’s journey will be different. So we dedicate every day to curating and connecting you to the best and brightest advisors, industry experts, and investors for your journey, not any one else’s.
Even if we’re not your first capital, we’ll work tirelessly to be your first call. While we exclusively invest in growth, we strive to be a part of your story long before we sit the board. Come rain or shine, we’re here. Whether you need a cheerleader, a quiet commiserator, or a sounding board, we’ll always pick up the phone. Some call it manners, we call it the Mercato mark.
