Branded Consumer


October 3, 2007

“It’s not just the expansion capital Mercato provided. They took an integral role in helping the company accelerate its growth. I like to say the money is greener on the Mercato side of the fence.”
– Rick Alden, Founder

Skullcandy is a leading audio brand that reflects the collision of the music, fashion, and action sports lifestyles. The brand and distinctive logo symbolize youth and rebellion, and embody the motto, “Every revolution needs a soundtrack.” Founded on innovation, Skullcandy fuses bold color schemes, loud patterns, unique materials, and creative packaging with the latest audio technologies and innovative functionalities to create new and unique products.

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