“We view Mercato as a long-term strategic partner, and we respect the firm’s deep experience when it comes to helping companies accelerate and manage growth.”
– John Pestana, CEO

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices.

The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by data pioneers John Pestana (Omniture) and Rob Seolas (iLeadMedia), ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.