There are more things in Heaven and Earth, Horatio, than are dreamt of in your philosophy.
An experienced builder of data systems, Asa joined Mercato in 2023 as the firm’s systems manager. Responsible for leading out on the implementation and optimization of the fund's CRM, Azure AD, and business intelligence platforms, Asa is passionate about developing effective and responsive technology solutions that immediately improve workflow.
Prior to joining Mercato, Asa was the Director of Special Projects and Data Analytics for Now CFO, a premiere consulting and CFO placement firm. In this role, he developed cross-organizational data pipelines, and managed the business’ CRM implementation and integration.
Asa earned his undergraduate degree in Portuguese from Brigham Young University, where he later developed and taught the Portuguese department's first online language course.