On August 12, Klover officially announced its $25 million Series A round. Mercato Partners Traverse Fund led with participation from new and existing investors including Lightbank, Core Innovation Capital, and Starting Line. With this financing, Klover will expand the sales, marketing, engineering, and product teams aggressively, grow their 1.5 million user base, and broaden the services and value to their consumers.

Klover is a Chicago-based data acquisition and monetization company providing digital marketers access to robust cookie-less consumer data via an app-based consumer fintech platform. Today, advertisers have unprecedented demand for consensually acquired data to enable precise customer segmentation.  Klover is uniquely positioned to dominate this emerging space.  CEO Brian Mandelbaum has reassembled his veteran team that has already founded and built a tech company to over $100 million in annual revenue before exiting to create this innovative platform. Traverse’s Joe Kaiser will be taking the board seat.

Read the press releases here.