Who We Are

GROWTH, AMPLIFIED


Mercato is more than a typical investor — we’re an active partner for growth. Our approach focuses on sales acceleration, innovative marketing, and human capital development. We take the time to understand what companies need in each of these three areas so we can enable them to create efficient, sustainable growth. At the end of the day, it all comes down to one simple idea: taking businesses further, faster.

Resources

Mercato Resources for Growth


View All

Marketing

Understanding Your Buyer’s Journey

VIEW

April 19, 2016

When it comes to selling customers, there’s no overestimating the importance of focusing on your buyer, on truly under…

Sales

Developing Sales Leadership

VIEW

April 21, 2016

For the vast majority of companies out there, selling products and/or services is priority number one. Sure, some busine…

Investment Criteria

WHAT WE LOOK FOR


Mercato is crazy about growth, so we look for companies with a proven market opportunity, the understanding of what it takes to win, and the desire to scale their business through sales and marketing execution. We gravitate towards management teams that can articulate and anticipate their challenges while building the vision of a great company. We concentrate on three key sectors: technology, digital media, and branded consumer.

Connect

Investment

Meet Our Investment Team


Greg Warnock

VIEW

Alison Wistner

VIEW

Ryan Sanders

VIEW

Joe Kaiser

VIEW

Josh Christensen

VIEW

Zane Busteed

VIEW

Mark Larson

VIEW

Franz Kofler

VIEW

Performance

Meet Our Performance Team


Scott Lucas

VIEW

Operations

Meet Our Operations Team


Adam Gray

VIEW

Tina Lewis

VIEW

Melissa Walred

VIEW

The Mercato Advantage

INTERESTED IN PARTNERING WITH US?


Mercato is more than just a team of smart investors. Our extended network of advisors, mentors, service providers, and corporate contacts are part of what makes us successful. We are always looking to partner with talented people and organizations. Contact us to explore how we can work together.

Connect With Us