MERCATO PARTNERS


Navigating a sea of opportunities to fund extraordinary growth-stage companies.

News

Mercato Leads $19 Million Series B Investment in ObservePoint


Silicon Slopes, Utah—ObservePoint, the leader in data quality assurance for digital marketing platforms, today announced that it has closed a $19 million Series B round led by Mercato Partners and Pelion Venture Partners.

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News

Mercato Announces $246M Final Close of Fund III


Salt Lake City, UT—Mercato Partners, a trusted growth capital partner for rapidly scaling companies, today announced the successful final close of its third fund. Mercato Partners Growth Fund III closed with $246 million in commitments from institutional partners, family offices, and individuals, well over the fund’s initial $175 million target.

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WHO WE ARE

Accelerating Your Growth


Mercato Partners is a trusted investor for growth stage companies seeking capital and assistance to accelerate and scale their businesses. We understand that true growth requires more than just capital, so we help companies bring new products to new customers through new channels, find and retain the best possible talent, and increase brand awareness to gain market share. Choosing the perfect investor for your business is about competency and compatibility. We offer both. But don’t just take our word for it—slide right to discover why CEOs choose Mercato.

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Jeff Kearl, Founder and CEO

Stance


“Mercato really is our only institutional investor, and it’s not because we haven’t had any interest. All the top funds in the Silicon Valley have called, and some have come to visit us. And we continue to decline those interests because we feel like we have a great partner in Mercato.”

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Josh James, Founder and CEO

Domo


“We were able to pick and choose who we wanted to work with. It was important to me to work with an investor I trusted…Mercato has figured out how to transform small companies into market leaders.”

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George Mulhern, CEO

Cradlepoint


“One of the things I look for when raising capital is not just someone who comes with financing, but someone who can really help us grow our business, and that’s what Mercato has done. They have deep expertise on how to go to market and grow a business.”

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Resources

MERCATO RESOURCES FOR GROWTH


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Sales

Four Things to Consider Before Hiring Your First VP of Sales

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January 11, 2019

Considering Hiring Your First VP of Sales? Consider These Four Things First vec·tor/ˈvektər : a quantity having d…

Scaling

Growth Margins

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September 28, 2018

Overview The transition from early stage or venture-backed companies to growth stage poses critical changes for the com…

Scaling

Growth Margins: Part 2

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January 11, 2019

 “Happy families are all alike; every unhappy family is unhappy in its own way." --Leo Tolstoy. Anna Karenina Key…

Finances

5 B’s of Budget

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September 7, 2018

It's clearly a budget. It's got a lot of numbers in it. - George W. Bush Companies don’t make money by planning, …

Marketing

Messaging and Voice in the Growth Stage

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May 22, 2018

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.…

Our Portfolio

INVESTING IN COMPANIES THAT IMPACT THE WORLD


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Technology

ObservePoint

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Branded Consumer

Stance

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Branded Consumer

Sphero

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Technology

Domo

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Branded Consumer

Skullcandy

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Technology

upwell

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Technology

Ephesoft

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Digital Media

SteelHouse

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Technology

SaltStack

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