MERCATO PARTNERS


Navigating a sea of opportunities to fund extraordinary growth-stage companies.

News

2019 Mercato Partners Growth Fund Annual Meeting


Every May, Mercato Partners enjoys the distinct privilege of hosting both our family of limited partners and the CEO’s from our portfolio companies at a half-day event. We bring everyone together to spend time getting caught up on families and fly fishing (or football, your choice), share a meal, then present fund performance in detail.

Read more

News

Investor Track Day


On the final day of the three-day extravaganza we fondly call Annual Meeting, we invited current and prospective limited partners to the Utah Motorsports Campus for a day of racing, camaraderie and ear-splitting, face-melting, high-speed hot laps.

Read more

Resource

A New Category Needs a New Go-To-Market Plan


Control4 fundamentally changed home automation.  It;’s architecture and affordability dramatically expanded the market for smart home technology.  Growing in that market required a new strategy and messaging framework.

News

A Savory Soiree


On a beautiful night in May, following the Mercato Partners Annual Meeting, we had the pleasure of celebrating the successful launch of our second investment strategy, the Mercato Partners Savory Fund.

Read More

WHO WE ARE

Accelerating Your Growth


Mercato Partners is a trusted investor for growth stage companies seeking capital and assistance to accelerate and scale their businesses. We understand that true growth requires more than just capital, so we help companies bring new products to new customers through new channels, find and retain the best possible talent, and increase brand awareness to gain market share. Choosing the perfect investor for your business is about competency and compatibility. We offer both. But don’t just take our word for it—slide right to discover why CEOs choose Mercato.

Contact Us

Strong HR Leaders Consistently Share Knowledge 

VIEW

August 14, 2019

Our first Mercato Partners-hosted HR Salon was held in February of this year, and we recently brought the same group tog…

News Topic

Sphero RVR on Kickstarter

VIEW

March 21, 2019

Last month Sphero announced RVR, a go anywhere, do anything programmable robot. It launched on Kickstarter and already b…

News Topic

Strategic Partnership Extends Steelhouse’s Dominance in Connected TV

VIEW

April 25, 2019

On April 16, SteelHouse announced a partnership with Telaria, a leading supply-side platform built to monetize direct a…

Resources

MERCATO RESOURCES FOR GROWTH


View All

Mercato

2019 Mercato Partners Growth Fund Annual Meeting

VIEW

June 26, 2019

We Are Invested: Mercato Partners Growth Fund Annual Meeting Every May, Mercato Partners enjoys the distinct privilege …

Mercato

Banana. Banana Who? Banana Pudding.

VIEW

June 26, 2019

R&R Barbeque Chilled-Out-All-Summer Banana Pudding Recipe Okay, it’s summer and we’ve officially gone bananas. …

Entrepreneurship and the Family

VIEW

April 25, 2019

It's a sad reality of my journey through the entrepreneurial world: Families can sometimes suffer. Of course, this ha…

Marketing

A New Marketing Strategy for a New Category

VIEW

June 26, 2019

In 2006 I joined Control4.  It was a fledgling whole-home automation start-up founded by Will West, Mark Morgan, and Er…

Human Capital

Meeting our Potential

VIEW

February 21, 2019

In the last decade, there has been constant criticism of meetings. Ranging from daily articles about to cynical texts …

Marketing

Know Thyself

VIEW

February 21, 2019

In western business, Sun Tzu is a military strategist often quoted but little read.  Nevertheless, he wrote something t…

Scaling

Growth Margins

VIEW

September 28, 2018

By Dennis Wood and John Yoon Overview The transition from early stage or venture-backed companies to growth stage pose…

Scaling

Growth Margins: Part 2

VIEW

January 11, 2019

By Dennis Wood and John Yoon  “Happy families are all alike; every unhappy family is unhappy in its own way." -Leo …

Finances

5 B’s of Budget

VIEW

September 7, 2018

By Ryan Parker "It's clearly a budget. It's got a lot of numbers in it." - George W. Bush Companies don’t make mone…

Mercato

The Refreshing Hula Girl

VIEW

August 14, 2019

Summer is to the seasons what tiny bubbles are to your beverage. Before the chilly weather is upon us, enjoy this Swig H…

Finances

The Restauranteur’s Dilemma

VIEW

August 14, 2019

“I think I’ll open a restaurant.  It seems like a surefire way to make some fast, easy money.” --No sensible per…

Our Portfolio

INVESTING IN COMPANIES THAT IMPACT THE WORLD


View All

Technology

ObservePoint

VIEW

Branded Consumer

Stance

VIEW

Branded Consumer

Sphero

VIEW

Technology

Domo

VIEW

Branded Consumer

Skullcandy

VIEW

Technology

Upwell

VIEW

Technology

Ephesoft

VIEW

Technology

SteelHouse

VIEW

Technology

SaltStack

VIEW

Technology

Kuali

VIEW

Technology

Central Logic

VIEW

Technology

Cradlepoint

VIEW

Technology

Galileo

VIEW

Technology

Venafi

VIEW

Technology

Kalderos

VIEW

Technology

Cloud Elements

VIEW

Technology

Printer Logic

VIEW