Mercato

Everybody invests

By Greg Warnock Everybody Invests We are all investors. If you consider the real meaning of the word, “investment”, I think it is accurate to say that we are all investors.  An investment is an allocation of a constrained resource with the anticipation…

The Mercato Advantage

INVESTING MORE THAN CAPITAL


Mercato provides its portfolio with a unique advantage: our collection of internal experts, programs, resources, and networks that are dedicated to helping companies effectively grow revenues and scale their businesses.

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Scaling

Board Independence is a CEO Superpower

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September 26, 2019

Will Herman, serial entrepreneur and angel investor, shared in Brad Feld’s book Startup Boards, “Creating and running a startup can be stressful and time-consuming. . . S…

Mercato

The Refreshing Hula Girl

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August 14, 2019

Summer is to the seasons what tiny bubbles are to your beverage. Before the chilly weather is upon us, enjoy this Swig Hula Girl beverage. There’s nothing average about this…

Finances

The Restauranteur’s Dilemma

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August 14, 2019

“I think I’ll open a restaurant.  It seems like a surefire way to make some fast, easy money.” --No sensible person, ever. There isn’t a sane human on this planet w…

Mercato

Banana. Banana Who? Banana Pudding.

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June 26, 2019

R&R Barbeque Chilled-Out-All-Summer Banana Pudding Recipe Okay, it’s summer and we’ve officially gone bananas. During the Summer of Savory Fund, we’re sharing tried…

Mercato

2019 Mercato Partners Growth Fund Annual Meeting

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June 26, 2019

We Are Invested: Mercato Partners Growth Fund Annual Meeting Every May, Mercato Partners enjoys the distinct privilege of hosting both our family of limited partners and the …

Mercato

The CEO’s Caddie

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April 25, 2019

"A tradition unlike any other…the Masters." If, like me, you are still in awe of Tiger slipping on another green jacket. And if, like me, you are obsessed with growth sta…

Mercato

The CEO Knowledge That Matters Most


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March 21, 2019

By Greg Warnock When I first became identified with entrepreneurship and investment, it didn’t take long for CEO’s to begin asking me about the path to successful e…

Marketing

Know Thyself

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February 21, 2019

In western business, Sun Tzu is a military strategist often quoted but little read.  Nevertheless, he wrote something that’s particularly relevant to marketers.  It’s ab…

Human Capital

Meeting our Potential

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February 21, 2019

In the last decade, there has been constant criticism of meetings. Ranging from daily articles about to cynical texts during meetings, there’s no shortage of criticism of …

Scaling

Central Logic CEO Angie Franks: The Epitome of Grit and Focus

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January 23, 2019

By Joe Kaiser In July 2017, Fund II company Central Logic faced the triple threats of slowing growth, declining margins and rising cash burn.  As the largest sharehold…

Scaling

The Basic Principles of Leadership

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January 23, 2019

I received my first opportunity to lead a company when I was in my late 20’s. Not only does that feel like an eternity ago, but at this point, it actually is!  Before takin…

Marketing

Minimum Viable Marketing

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January 23, 2019

By John yoon, VP of Marketing “If your actions inspire others to dream more, learn more, do more, and become more, then you are a leader.” --John Quincy Adams Overv…

Scaling

Growth Margins: Part 2

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January 11, 2019

By Dennis Wood and John Yoon  “Happy families are all alike; every unhappy family is unhappy in its own way." -Leo Tolstoy, Anna Karenina Keys to Successful Navigation…

Sales

Four Things to Consider Before Hiring Your First VP of Sales

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January 11, 2019

By Justin Edwards Considering Hiring Your First VP of Sales? Consider These Four Things First vec·tor/ˈvektər : a quantity having direction as well as magnitude, especia…

Marketing

Messaging and Voice in the Growth Stage

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May 22, 2018

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.” ― Jane Austen Intro With apologies to Jane A…

Human Capital

Wipeout Culture

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February 1, 2018

There’s no shortage of sexy axioms about culture, and so I’ll spare you. Have you ever noticed how people THINK they are good at something when the reality is something…

Human Capital

How Your “Happy”​ Culture May Be Hurting You

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February 15, 2017

You should be using your culture as a strategic weapon, not retroactively managing it to suit the purpose of the day. When I work with teams to define their culture, most oft…

Sales

Cross-Sells and Upsells: Why They Matter

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April 21, 2016

Every company would love to see higher profits. Unfortunately, many are so confused they think the only way to achieve this is by simply finding more customers. While there’…

Sales

Developing Sales Leadership

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April 21, 2016

For the vast majority of companies out there, selling products and/or services is priority number one. Sure, some businesses with aggressive user acquisition targets may look …

Sales

Redefining the Traditional Roles of Your Sales Force

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April 20, 2016

Without a proficient sales team, your company isn’t going to get very far. You know that, of course. What you probably don’t know, though, is that organizations that truly…

Marketing

Understanding Your Buyer’s Journey

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April 19, 2016

When it comes to selling customers, there’s no overestimating the importance of focusing on your buyer, on truly understanding their needs so you can win their purchase and …