May 2, 2016
In 2010, SteelHouse set out to change the e-commerce marketing space when they saw the obvious flaws in online advertising: channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, overspending, and deciphering attribution for performance.
Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project, SteelHouse focuses intensely on one simple objective: Creating a performance marketing platform that actually performs. As a result, they pioneered a cloud-based advertising platform that gives customers complete control and access to marketing channels and delivers audience, creative, and performance—all from one beautiful user interface. They call it the SteelHouse Advertising Suite.