“We view Mercato as a long-term strategic partner, and we respect the firm’s deep experience when it comes to helping companies accelerate and manage growth.” – John Pestana, Co-founder ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and…

What We Do

Investing for Growth

Mercato invests in growing companies in technology and branded consumer markets. We look for great teams with a product or service to scale, and who want a partner to help them. Our portfolio companies represent the leaders and up-and-coming leaders in their markets.