MERCATO PARTNERS


Navigating a sea of opportunities to fund extraordinary growth-stage companies.

News

2019 Mercato Partners Growth Fund Annual Meeting


Every May, Mercato Partners enjoys the distinct privilege of hosting both our family of limited partners and the CEO’s from our portfolio companies at a half-day event. We bring everyone together to spend time getting caught up on families and fly fishing (or football, your choice), share a meal, then present fund performance in detail.

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News

Investor Track Day


On the final day of the three-day extravaganza we fondly call Annual Meeting, we invited current and prospective limited partners to the Utah Motorsports Campus for a day of racing, camaraderie and ear-splitting, face-melting, high-speed hot laps.

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Resource

A New Category Needs a New Go-To-Market Plan


Control4 fundamentally changed home automation.  It;’s architecture and affordability dramatically expanded the market for smart home technology.  Growing in that market required a new strategy and messaging framework.

News

A Savory Soiree


On a beautiful night in May, following the Mercato Partners Annual Meeting, we had the pleasure of celebrating the successful launch of our second investment strategy, the Mercato Partners Savory Fund.

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WHO WE ARE

Accelerating Your Growth


Mercato Partners is a trusted investor for growth stage companies seeking capital and assistance to accelerate and scale their businesses. We understand that true growth requires more than just capital, so we help companies bring new products to new customers through new channels, find and retain the best possible talent, and increase brand awareness to gain market share. Choosing the perfect investor for your business is about competency and compatibility. We offer both. But don’t just take our word for it—slide right to discover why CEOs choose Mercato.

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News Topic

Boosting Our Track Record at Investor Track Day

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June 26, 2019

Boosting Our Track Record at Investor Track Day On the final day of the three-day extravaganza we fondly call Annual Me…

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June Spotlight: A Night To Remember

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June 26, 2019

A Celebration So Spectacular, it was a Savory Soiree! On a beautiful night in May, following the Mercato Partners Annua…

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Mercato Partners Leads $25M Series C Investment in Cloud Elements

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March 21, 2019

In February 2019 Mercato Partners led the $25M Series C investment in Cloud Elements, a Denver Colorado based API Integ…

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Strategic Partnership Extends Steelhouse’s Dominance in Connected TV

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April 25, 2019

On April 16, SteelHouse announced a partnership with Telaria, a leading supply-side platform built to monetize direct a…

Resources

MERCATO RESOURCES FOR GROWTH


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Mercato

2019 Mercato Partners Growth Fund Annual Meeting

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June 26, 2019

We Are Invested: Mercato Partners Growth Fund Annual Meeting Every May, Mercato Partners enjoys the distinct privilege …

Mercato

Banana. Banana Who? Banana Pudding.

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June 26, 2019

R&R Barbeque Chilled-Out-All-Summer Banana Pudding Recipe Okay, it’s summer and we’ve officially gone bananas. …

Entrepreneurship and the Family

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April 25, 2019

It's a sad reality of my journey through the entrepreneurial world: Families can sometimes suffer. Of course, this ha…

Marketing

A New Marketing Strategy for a New Category

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June 26, 2019

In 2006 I joined Control4.  It was a fledgling whole-home automation start-up founded by Will West, Mark Morgan, and Er…

Human Capital

Meeting our Potential

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February 21, 2019

In the last decade, there has been constant criticism of meetings. Ranging from daily articles about to cynical texts …

Marketing

Know Thyself

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February 21, 2019

In western business, Sun Tzu is a military strategist often quoted but little read.  Nevertheless, he wrote something t…

Scaling

Growth Margins

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September 28, 2018

By Dennis Wood and John Yoon Overview The transition from early stage or venture-backed companies to growth stage pose…

Scaling

Growth Margins: Part 2

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January 11, 2019

By Dennis Wood and John Yoon  “Happy families are all alike; every unhappy family is unhappy in its own way." -Leo …

Finances

5 B’s of Budget

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September 7, 2018

By Ryan Parker "It's clearly a budget. It's got a lot of numbers in it." - George W. Bush Companies don’t make mone…

Sales

Redefining the Traditional Roles of Your Sales Force

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April 20, 2016

Without a proficient sales team, your company isn’t going to get very far. You know that, of course. What you probably…

Our Portfolio

INVESTING IN COMPANIES THAT IMPACT THE WORLD


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Technology

ObservePoint

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Branded Consumer

Stance

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Branded Consumer

Sphero

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Technology

Domo

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Branded Consumer

Skullcandy

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Technology

Upwell

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Technology

Ephesoft

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Technology

SteelHouse

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Technology

SaltStack

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Technology

Kuali

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Technology

Central Logic

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Technology

Cradlepoint

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Technology

Galileo

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Technology

Venafi

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