Mercato Heritage
A Legacy of Partnering to Build Companies
Mercato has built its success by providing entrepreneurs with the capital and resources they require to effectively scale their businesses. Over time, we have become expert growth investors with firsthand knowledge of what organizations really need to be successful. As our companies have evolved, so has Mercato, continually providing new resources, tools, advice, and competencies to help our portfolio gain an advantage by accelerating sales efforts, perfecting marketing tactics, developing teams, and scaling operations. We call this collection of internal experts and programs the Mercato Advantage.
1
Sales Acceleration & Marketing
Mercato is dedicated to helping portfolio companies exploit unforeseen and unmeasured opportunities by advising them on channel strategy, marketing optimization, sales training, and territory modeling.
2
Human Capital Development
Mercato’s human capital resources are available to help our portfolio companies find the right employees, develop individual and team leadership skills, and create a culture of competency.
3
Branding & Communications
Mercato is able to create positive impact within our portfolio by effectively and efficiently increasing awareness and expanding market opportunity through strategic collaboration related to branding and communications.
January 13, 2021
Mark Tullis from TechBuzz talked to Mercato's Greg Warnock about the tumultuous events of 2020. Despite the challenges…
