The Mercato Advantage

Dedicated Resources to Fuel Your Growth


Mercato is more than just growth capital for your business. From our inception, we have been focused on providing promising companies with the specialized resources they need to successfully plan for, accelerate, and manage their growth.

Mercato Heritage

A Legacy of Partnering to Build Companies


Mercato has built its success by providing entrepreneurs with the capital and resources they require to effectively scale their businesses. Over time, we have become expert growth investors with firsthand knowledge of what organizations really need to be successful. As our companies have evolved, so has Mercato, continually providing new resources, tools, advice, and competencies to help our portfolio gain an advantage by accelerating sales efforts, perfecting marketing tactics, developing teams, and scaling operations. We call this collection of internal experts and programs the Mercato Advantage.

1

Sales Acceleration & Marketing

Mercato is dedicated to helping portfolio companies exploit unforeseen and unmeasured opportunities by advising them on channel strategy, marketing optimization, sales training, and territory modeling.

2

Human Capital Development

Mercato’s human capital resources are available to help our portfolio companies find the right employees, develop individual and team leadership skills, and create a culture of competency.

3

Branding & Communications

Mercato is able to create positive impact within our portfolio by effectively and efficiently increasing awareness and expanding market opportunity through strategic collaboration related to branding and communications.

Resources

Your Resource for Growth


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Mercato

The CEO Knowledge That Matters Most


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March 21, 2019

By Greg Warnock When I first became identified with entrepreneurship and investment, it didn’t take long for CE…

Saltstack to be Acquired by VMWare

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September 29, 2020

On Tuesday, September 29, 2020, VMWare announced its acquisition of SaltStack, a Mercato Traverse Growth Fund III portfo…