In 2010, SteelHouse set out to change the e-commerce marketing space when they saw the obvious flaws in online advertising: channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, overspending, and deciphering attribution for performance. Comprised of veteran direct marketers…

What We Do

Investing for Growth

Mercato invests in growing companies in technology and branded consumer markets. We look for great teams with a product or service to scale, and who want a partner to help them. Our portfolio companies represent the leaders and up-and-coming leaders in their markets.