On April 16, SteelHouse announced a partnership with Telaria, a leading supply-side platform
built to monetize direct and programmatic premium video inventory. Now Steelhouse’s
Connected TV clients will have access to run commercials on Telaria’s customers such as Hulu,
Cheddar, PlutoTV or Outside TV. By enabling clients to message on long-form, ad-
supported, episodic, on-demand, and live news and live sports programming, Steelhouse
continues to shape advertising in the emerging streaming marketplace with innovative technology and strategic partnerships.