Branded Consumer

Goal Zero

December 4, 2012


“Mercato provides more than just capital. Their team has a proven track record of growing technology and consumer brands. We share an aligned vision of Goal Zero’s mission to empower human potential.”
– Joe Atkin, Former CEO

Goal Zero is an innovator of portable solar power systems that power a variety of electronic devices anywhere, at anytime. Providing a perfect blend of portability and ease-of-use, their products feature full solar energy systems—solar panels, power packs, and accessories—each designed to work together. Goal Zero products are designed for the active outdoor lifestyle, consumer electronics, and emergency response markets.

Goal Zero’s growing customer base consists of active outdoor enthusiasts, humanitarians, military, community volunteers, emergency response teams, and everyday business or leisure travelers who find themselves in situations where power is either not available, unreliable, or overly expensive. The company was founded in 2010 by Robert Workman, who realized the need for renewable power and light through his humanitarian work in the remote regions of the Republic of Congo.


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